“How to manage relationships between people, customers and suppliers and organizations in general is at the heart of my work which spans supply chain management, marketing and more recently finance.”
TOPIC: MARKETING, RETAIL & SALES
Thursday, February 5th, 16.15-17.30
Title: “How to convert shoppers everywhere”
- Drivers for shopper conversion in mature and emerging markets, on- and offline
- What retailers need to do to win today and in the future
- How trip type and channel matter
- How global markets differ
ABOUT DANIEL CORSTEN
“My research shows that collaboration, trust, commitment and rewards are the magic ingredients of any successful relationship – but even punishment can be effective if administered correctly.” Recently, Daniel embarked on a new research initiative to identify new business models at the interface of supply chain and finance. Asked about his new interest in banks he answers: “Because that’s where the money is!”
A founding academic of the Efficient Consumer Response Initiative, the biggest collaborative movement in the world, Daniel has researched and consulted Procter & Gamble, Unilever, Wal-Mart, Migros, Sainsbury and many other consumer and retail companies to help them improve customer service, lower cost, reduce out-of-stock level and create sustainable supply chains.
“Working with a diverse group of students or executives is what I love” says Daniel who – before joining IE – taught or researched at St. Gallen (Switzerland), Bocconi (Italy), INSEAD (France and Singapore), London Business School (UK) and Wharton (USA). He directed many programmes and received several awards for his teaching and his case studies.
Before joining academia Daniel worked for Bayer Leverkusen and AGFA in Germany and the US. “Collaborating with industry to solve burning issues and then bring the solution into the classroom is what I enjoy most” says Daniel a Swiss national who lives with his wife and two boys in Madrid and at the Lake Geneva.